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包装设计是一项主观性比较强的工作,其考验了设计人员的技术水平以及专业能力。包装设计是将艺术与技术有机的结合在一起,体现了产品的艺术性以及商品性,将我国传统文化渗入到包装设计中,可以有效的提高商品的价值。衡量包装设计的质量,一般是从文化与艺术两个方面进行的。在包装设计中掺入文化,可以起到传承我国历史文化的效果,可以增强我国产品的民族感,在当今多元化的社会发展形势下,将民族文化与包装设计结合,具有重要的现实意义。
Packaging design is a relatively subjective work, the test of the designer’s technical level and professional ability. Packaging design is the organic combination of art and technology, reflecting the artistic and commercial product, the traditional Chinese culture into the packaging design, can effectively improve the value of the product. Measuring the quality of packaging design, generally from two aspects of culture and art. The incorporation of culture in packaging design can play the role of heritage of our history and culture and enhance the national sense of our products. It is of great practical significance to combine national culture with package design in today’s diversified social development.