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近年来,随着经济水平的提升和科学技术的快速发展,计算机信息技术相对于以往也有了较大的变化,其中社交网络的出现正是其发展变化的重要体现。该网络平台促进了市场营销模式的改革,为企业创造了较大的价值。如何利用社交网络平台将公司品牌概念、产品优势及核心竞争传播出去并获得销售业绩上的增长,是每个企业都需要深思熟虑的问题。本文主要针对基于社交网络时代下的市场营销模式展开探索与研究,以供企业营销决策参考。
In recent years, with the improvement of the economic level and the rapid development of science and technology, the computer information technology has also been greatly changed compared with the past. The emergence of social networks is an important manifestation of its development and changes. The network platform to promote the reform of the marketing model for enterprises to create greater value. How to use the social networking platform to spread the corporate brand concept, product advantages and core competition and get the sales growth is a problem that every enterprise needs to consider carefully. This article focuses on the marketing model based on the era of social networking to explore and research for business marketing decision-making reference.