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本文基于市场营销实践,提出营销价值链理论,构建了营销价值链模型,并以该模型为理论基础,建立了企业营销体系,以期指导企业的营销工作。
Based on the marketing practice, this paper puts forward the theory of marketing value chain and constructs the marketing value chain model. Based on this model, it establishes the marketing system to guide the marketing of enterprises.