本文主要运用文献资料法、逻辑分析法、观察法对亚运礼仪文化的传播现状进行分析,研究得出:亚运礼仪文化将互动传播误以为是单向传播;亚运礼仪文化传播存在着冲突和矛盾;传播渠道的差异性;传播效果的不均衡性等等。根据其现状,本文提出改善亚运礼仪文化传播的措施。 This paper mainly analyzes the current situation of the Asian Games etiquette culture through the methods of literature, logic analysis and observation. The results show that: the Asian Games etiquette culture mistakes the interactive communication as one-way transmission; There are conflicts and contradictions in the Asian Games etiquette cultural transmission; Differences in communication channels; inequality in communication effects, etc. According to its status quo, this paper puts forward measures to improve the cultural transmission of Asian Games etiquette.