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近来驰名商标司法认定出现了异化现象,影响了驰名商标制度的运行。驰名商标司法认定异化的根本原因在于称号式行政认定的流弊,大众心理、媒体导向、政绩指标、其他评选等是其环境因素。驰名商标认定的本质意义在于确定是否适用特殊保护规范,坚持个案认定原则是驰名商标制度的本质要求,应当尽快清除驰名商标认定的各种障碍,使其回归制度本质。
Recent well-known trademark judicature identified alienation, affecting the well-known trademark system. The basic reason for the alienation of well-known trademark judicature lies in its abuses, public psychology, media orientation, performance indicators and other appraisals. The essential significance of the well-known trademark recognition lies in determining whether the special protection norms are applicable and insisting that the principle of case determination is the essential requirement of a well-known trademark system. All kinds of obstacles identified by well-known trademarks should be eliminated as soon as possible to make them return to the nature of the system.