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2010年,英国皇家音乐学院考级正式落户上海高桥保税区,苏宁电器在沪开乐器店,淘宝、卓越亚马逊、京东等E商纷纷涉足乐器电子商务,前者是洋考级跨国界求发展,后者是家电和网络运营商大玩跨界营销。对于兼具乐器营销和社会音乐文化传播双重角色的琴行业来说,这些新鲜事儿的出现,只源于几个触动商业神经的数字。2010年我国乐器市场规模将达到246.81亿元,2012年市场规模将达到325.93亿元。分析人士指出,相对于竞争激烈的家电零售市场和网络电子商务,中国乐器销售市场尚处于发展阶段,酝酿着极大的产业机遇,乐器消费市场的发力,必将刺激音乐培训市场的同步增长。
In 2010, the Royal Conservatory of Music grading officially settled in Shanghai Takahashi Bonded Zone, Suning Appliance Music shop in Shanghai, Taobao, excellent Amazon, Jingdong and other E business have set foot in the instrument e-commerce, the former is the International Exam Test cross-border development, the latter is Appliances and network operators play cross-marketing. For the piano industry, which has the dual role of musical instrument marketing and social music culture communication, these new happenings come from just a few numbers that touch the business nerves. China’s musical instrument market in 2010 will reach 24,681,000,000 yuan, the market size in 2012 will reach 32,293,000,000 yuan. Analysts pointed out that relative to the highly competitive home appliance retail market and online e-commerce, the Chinese musical instrument sales market is still in the development stage, brewing great industrial opportunities, musical instruments consumer market forces, will stimulate the simultaneous growth of the music training market .