论文部分内容阅读
通过开展公益活动,履行社会责任,从而提升企业品牌形象,促进业务发展,增强企业凝聚力,已成为时下各保险企业的战略共识。保险企业采取何种公益工作形式才能取得最好的成效,促进企业的可持续发展,笔者对此做了一些粗浅的研究。
By carrying out public welfare activities and fulfilling social responsibilities so as to enhance corporate brand image, promote business development and enhance corporate cohesion, it has become a strategic consensus of all insurance companies nowadays. What form of public welfare insurance business to take to obtain the best results and promote the sustainable development of enterprises, the author made some superficial research.