论文部分内容阅读
品牌顺应时代,不断成长,是企业稳健经营的前提。超额达成销量目标的背后,正是东风日产“风物长宜放眼量”的前瞻思考以及在行业新常态下的从容稳健。2016年的东风日产,交出了一张辉煌的成绩单——NISSAN、启辰双品牌全年累计销量突破113万辆,同比增长10.9%,超额达成2016年初设定的全年销量目标,开创历史新高。其中,旗下NISSAN单品牌全年累计销量首次突破百万大关,同比增长12.8%,彰显了年轻化战略下的品牌活力
Adapt to the times the brand, growing, is the premise of steady business. Exceed sales target behind the back, it is Dongfeng Nissan “long-term look should ” look forward thinking as well as in the industry’s new normal calm. In 2016, Dongfeng Nissan delivered a brilliant transcript - NISSAN and Kai Chen double-digit annual sales exceeded 1.13 million units, an increase of 10.9% over the same period of previous year, surpassing the full-year sales target set in early 2016 and opening up New record. Among them, its NISSAN single brand annual sales for the first time exceeded 1 million mark, an increase of 12.8%, highlighting the vitality of the younger brand strategy