党的十八届五中全会通过的《中共中央关于制定国民经济和社会发展第十三个五年规划的建议》明确提出,“坚定文化自信,增强文化自觉,加快文化改革发展。”文化企业作为最具创新潜力的产业之一,在提升国家和区域综合竞争力方面发挥着越来越重要的作用。近年来的实践表明,互联网文化企业的发展不能仅仅依靠专业 The “Proposal of the Central Committee of the Communist Party of China on Formulating the Thirteenth Five-Year Plan for National Economic and Social Development” passed by the Fifth Plenary Session of the 18th CPC Central Committee clearly states: “Firm cultural confidence, increased cultural awareness and accelerated cultural reform and development.” As one of the industries with the most innovative potential, cultural enterprises play an increasingly important role in enhancing the overall competitiveness of the country and the region. In recent years, practice shows that the development of Internet cultural enterprises can not rely solely on the profession