回顾上海乃至全国饮料市场的变迁,人们不难发现,饮料是与我国经济发展及人们生活水平的提高同步。进入新世纪,以果汁型、营养型、功能型为主导的“第五代”饮料成为市场主流。概括起来,饮料市场经历了“四代”:上个世纪60年代,饮料市场以碳酸汽水为主,鲜橘水、盐汽水当家,俗称二精(糖精、香精)一色(色素)。70年代冲饮型饮料风行一时,酸梅汁、橘子糖 Looking back at the changes in the beverage market in Shanghai and even in the country, it is not difficult for people to find that beverages are in sync with China’s economic development and the improvement of people’s living standards. In the new century, the “fifth generation” beverages, which are dominated by fruit juice, nutrition, and functionality, have become mainstream in the market. To sum up, the beverage market has experienced the “four generations”: in the 1960s, the beverage market was dominated by carbonated soft drinks, and fresh orange and salted soft drinks became popular, commonly known as Erjing (saccharin, essence) color (pigments). 70’s brewed into a drink popular, plum juice, orange sugar