在互联网+的背景下,电商与店商都试图通过跨界营销实现转型发展,从而导致经营品类扩展,业务边界模糊。但我们发现:日本有两家只销售一种产品的企业却实现了高回报。本文将以此为例解读单一产品销售模式的成功之道。玉子屋便当店玉子屋是一家成立于1965年的日本传统快餐企业,致力于为商务人士提供“更好吃、更健康、更便宜”的午餐。该企业只有700名员工,每天只提供一种便当,但每周五天的品种都不一 In the context of the Internet +, both electricity suppliers and store operators are trying to achieve the transformation and development through cross-border marketing, resulting in the expansion of business categories and the blurred business boundaries. But we found that: Two Japanese companies that sell only one product achieved high returns. This article will take this as an example to explain the success of a single product sales model. Jade House Convenience Store Jade House is a Japanese traditional fast-food company founded in 1965 dedicated to providing business people with “better, healthier and cheaper” lunches. The company employs only 700 people and only offers one lunchbox each day, but the varieties are different every day for five days