拟像是数字技术与图像艺术结合的产物。拟像一经出现便被纳入到资本的运行中,遵从文化消费的逻辑,既体现出鲜明的商品化特质,又推进了经济的拟像化进程。在文化消费的逻辑中,观看已不再关注图像的物质性,符号价值成为拟像消费所追求的主要内容。 Simulacra is a product of the combination of digital technology and graphic art. As soon as the simulacra appeared, it was incorporated into the operation of capital and complied with the logic of cultural consumption, embodying not only distinctive commercial characteristics but also the process of economic simulacrum. In the logic of cultural consumption, viewing has ceased to pay attention to the materiality of images, and symbolic value has become the main content pursued by simulacrum consumption.