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本文针对长沙市的中式快餐业陷入“长不大”局面的状况进行相关调查,选择目前市场上规模较大的四家企业和一些小店铺为调查对象,运用波特产业分析模型和产业经济理论归纳出三点影响长沙市中式快餐业发展的因素,并据此提出建议。
This paper investigates the situation that the Chinese-style fast-food industry in Changsha is caught in the situation of “growing up” and selects four large-scale enterprises and some small shops in the current market as the survey subjects. By using Porter’s industrial analysis model and industry Economic theory sums up three factors that affect the development of Chinese fast-food industry in Changsha City and puts forward suggestions accordingly.