“粉丝营销”让小米和雷军创造了销售神话;然而,对小米来说,最大的一个迷途是,该如何撑起市梦率?小米可以用“粉丝营销”完成用户数量的快速积累,但如果小米未来发展只依赖如此,反倒可能成为一件坏事:资源总是有限的,小米的成长又如此之快,当它在“粉丝营销”投入的资源越多,就越无法顾及系统、软件层面的事 “Fan marketing ” so that Xiaomi and Lei Jun created a sales myth; however, one of the biggest labyrinth of the millet, how to prop up the city’s dream rate? Xiaomi can use “fan marketing ” to complete the rapid number of users However, if the future development of millet depends only on this, the converse may be a bad thing: Resources are always limited, and millet grows so fast that the more resources it invests in Marketing, the less it can Take into account the system, software level things