传统期刊数字化具有迎合新的阅读方式、拓宽发行渠道、提升盈利能力、符合环保理念等价值和作用。期刊数字化有多种实现形式和运营方式,其盈利模式和运营难度有很大差异。期刊机构需要对具体方式进行深入认知,结合自身情况选择合理路径,实现新的发展,迎接新媒体时代的挑战。 Traditional journal digital has to meet the new reading methods, broaden the distribution channels, improve profitability, in line with the concept of environmental protection, such as the value and role. Periodical digitalization has a variety of ways to achieve and operate, its profit model and operational difficulties are very different. Periodical agencies need to have an in-depth understanding of specific ways, choose a reasonable path in light of their own conditions, realize new developments and meet the challenges of the new media age.