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家乐福是全球第二大的连锁超市(第一是美国的沃尔玛),家乐福的经营之道,已经成为许多连锁超市的学习榜样,有人将其归纳为连锁经营、大宗采购、货品新鲜、一次购齐、较低价格、服务周到、自助选购、开架销售、连锁门店、配送中心等等。等到别的连锁超市赶上来时。它又会出新招。家乐福组织了一批重庆人称之为“棒棒军”的挑夫坐在门口。这是由于重庆是一个山城,码头有近300级,顾客只要出几元钱,挑夫就会把你买的商品挑到船上。 如今的商战无外乎三招:广告、降价和促销。但这些招数往往只有短期效果。要想赢得
Carrefour is the second largest supermarket chain in the world (the first is Wal-Mart in the United States). The management of Carrefour has become a learning role model for many supermarket chains. Some people have classified it as a chain store, bulk purchase, fresh goods, , Lower prices, courteous service, self-help shopping, open-shelf sales, chain stores, distribution centers and more. Wait until the other supermarket chains to catch up. It will be a new move. Carrefour organized a group of Chongqing people called “bar army” of the porter sitting in the door. This is because Chongqing is a mountain town, the terminal has nearly 300, as long as the customer a few dollars, the porter will buy the goods you picked on board. Today’s business warfare is nothing less than three strokes: advertising, price cuts and promotions. However, these tricks tend to have only short-term effects. To win