目前,我国正处于由“工业大国”向“工业强国”转变的关键时期,工程机械企业近年来取得了突飞猛进的发展。但随着中国市场经济进程的加快,外资企业大规模进入,中小企业蓬勃发展,我国工程机械规模企业也面临着严峻的挑战。如何在激烈的市场竞争中赢得更加广阔 At present, our country is in a critical period of transition from a “big industrialized country” to an “industrialized nation.” Construction machinery enterprises have made rapid progress in recent years. However, with the acceleration of the market economy in China, large-scale foreign-funded enterprises have entered and the small and medium-sized enterprises (SMEs) have flourished. The scale construction enterprises in our country are also facing severe challenges. How to win in the fierce competition in the market more broadly