本文使用企业实际控制人首次登上“福布斯中国富豪榜”作为外生事件,考察了榜单公布后富豪公司盈余管理的变化。通过已有文献对于媒体公司治理和盈余管理的研究,本文提出两个竞争性假设:在媒体的市场压力作用下,首次上榜的富豪企业将会增强应计盈余管理;在媒体的市场监督作用下,首次上榜的富豪企业将会减少应计盈余管理。实证结果表明,企业实际控制人首次登上富豪榜后,媒体的关注会给企业带来压力,为了缓解压力,企业可能会在短期内选择加强企业的应计盈余管理,并且这种情况在多次上榜的富豪企业中表现得更加明显。 This article uses the actual controller of the enterprise to board the Forbes China Rich List for the first time as an exogenous incident and examines the changes of the earnings management of the Regal Company after the announcement of the list. This article puts forward two competitive hypotheses through literature research on media company governance and earnings management: under the market pressure of the media, the first list of rich enterprises will enhance the accrual of earnings management; in the media market supervision Under the first list of the richest companies will reduce accrued earnings management. The empirical results show that after the actual controller of the enterprise debuts the Rich List, the media’s concern will bring pressure to the enterprise. In order to ease the pressure, the enterprise may choose to strengthen the accrued earnings management of the enterprise in a short period of time, The list of rich companies performed more clearly.