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本文阐述了电力营销的市场意义,对目前电力营销市场的现状、存在问题及电力营销的作用和地位进行了分析。提出在新形势下,供电企业如何转变营销观念,实行阶梯电价等传统做法与新手段相结合的营销措施,完善扩展营销模式,持续开拓电力市场,建立适应国计民生的电力营销新理念和策略。
This article expounds the market significance of power marketing, analyzes the current situation, existing problems and the role and status of power marketing in the current power marketing market. In the new situation, the author proposes how to change the marketing concept and implement the marketing measures such as the tiered electricity price and other traditional methods and new means, perfect the extended marketing mode, continue to open up the electricity market and establish a new concept and strategy of electricity marketing to meet the national economy and the people’s livelihood.