内容分析法和情景分析法独立应用于企业危机预测都存在一定的局限。考虑到危机预测过程的复杂性,尝试将这两种方法进行综合集成,称之为内容-情景综合集成应用法。以某冰箱类企业为例,进行应用实证,分析内容-情景综合集成应用法运用于企业危机预警的有效性。得到的结论是:内容-情景综合集成应用法可行,并有助于提高企业危机预测的效率和准确性。 Content analysis and scenario analysis are used independently in the prediction of corporate crisis, there are some limitations. Taking into account the complexity of the crisis prediction process, try to integrate these two methods, called the integrated application of content - situational scenarios. Taking a refrigerator enterprise as an example, the paper makes an empirical analysis and analyzes the validity of the content-scenario integrated integration application method used in early warning of enterprise crisis. The conclusion is that content-context integrated application is feasible and can help to improve the efficiency and accuracy of enterprise crisis prediction.