产品创新是一个多部门共同发挥作用的综合过程。虽然在产品开发过程中,所有职能部之间的关系都是重要的,但研究试制部门与市场营销部门之间的关系则是最重要的关系之一。这两个部门的良好合作乃是产品创新得以成功的主要因素,遗憾的是对理论和经验方面所作的调查还不多。为此,我们对产品创新过程中的两者关系提出了一个新的模型, Product innovation is a comprehensive process in which multiple departments work together. Although the relationship between all functional departments is important during the product development process, the relationship between the research and development department and the marketing department is one of the most important relationships. The good cooperation between the two departments is the main factor in the success of product innovation. Unfortunately, the investigation of theory and experience has not been much. To this end, we have proposed a new model for the relationship between the two in the process of product innovation.