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河北民间文化资源丰富,非物质文化遗产门类繁多,这种世代相传,极为宝贵的文化遗产,是我省先进文化的重要基石。河北省的文化产业已经有36个亿元的产值,但文化产业增加值占GDP的比重还没有达到全国的平均水平。这既说明了差距,也意味着文化产业还有巨大的潜力和空间。本文就以正定文化品牌常山战鼓为研究个案,通过研究其学术价值与实用价值,以期对河北文化品牌的培育与发展进行探索。
Hebei is rich in folk culture resources and has a wide variety of intangible cultural heritage. From generation to generation, it is an extremely valuable cultural heritage and an important cornerstone of our province’s advanced culture. The cultural industry in Hebei Province already has an output value of 36 billion yuan, but the added value of cultural industries as a share of GDP has not yet reached the national average. This shows both the gap and the huge potential and space for the cultural industry. In this paper, Zhengding cultural brand Changshan war drum as a case study, by studying its academic value and practical value, with a view to cultivating and developing Hebei cultural brand exploration.