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主题公园以1955年7月美国加利福尼亚州迪斯尼乐园的出现为标志,在中国,第一个真正意义的大型主题公园是1989年9月在深圳开业的锦绣中华。深圳锦绣中华的成功在中国产生了轰动性的示范效应,此后,主题公园如雨后春笋般涌现。20年来,主题公园在我国得到了迅速发展,然而随着竞争的日趋剧烈、经营策略失当等问题的存在,国内大部分主题公园处于亏损或勉强支撑的状态。
The theme park was marked by the advent of Disneyland in California in July 1955. The first truly grand theme park in China was Splendid China, opened in September 1989 in Shenzhen, China. Shenzhen Splendid China’s success in China has produced a sensational demonstration effect, since then, the theme park has sprung up. Over the past 20 years, theme parks have been rapidly developed in our country. However, with the increasingly fierce competition and mismanagement of business strategies, most of the theme parks in China are losing or barely supporting their status.