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文化资源的开发和培育是当前社会经济发展中的重要任务,而关于文化资源如何转变为文化品牌的研究也是其中的一个热点话题。本文论述了文化资源向文化品牌转化的研究背景及其意义,总结了国内相关的研究现状,随后在对文化资源和文化品牌进行界定的基础上,阐述了我国文化资源向文化品牌转化的途径。
The development and cultivation of cultural resources is an important task in the current social and economic development. The study of how cultural resources are transformed into cultural brands is also one of the hot topics. This paper discusses the research background and significance of cultural resources to cultural brand transformation, summarizes the relevant domestic research status, and then on the basis of the definition of cultural resources and cultural brands, expounds the way of cultural resources to cultural brand transformation.