悬赏广告的性质饱受争议,契约说和单独行为说各有其合理性和缺陷。要实现更好地厘清法律关系、创造良好社会关系的目的,应该根据行为人在得知悬赏广告的存在时是否已经具备能够完成悬赏广告指定行为的能力,将悬赏广告划分为特定悬赏广告和普通悬赏广告。特定悬赏广告的性质采用单独行为说,普通悬赏广告的性质采用契约说,实现两者的结合。 The nature of the reward advertising is controversial, and the contractual and separate acts each have their own rationality and flaws. To achieve a better understanding of the legal relationship and create a good social relationship should be based on the perpetrator is aware of the presence of reward ads have been able to complete the reward of the ability to specify the behavior of advertising, reward advertising will be divided into specific reward ads and ordinary Reward advertising. The nature of a specific reward advertisement uses a separate act to say that the nature of the ordinary reward advertisement uses a contractual agreement to achieve a combination of the two.