最初我对这个问题开始感兴趣是因为11月11日淘宝网在全世界范围内轰炸式占领客户资源,所有商品的价格大幅降低乃至1元。淘宝通过补贴其中的差价来吸引客户群,可是为什么一些传统商务并没有这么做?如果商务是一样的,那么传统商务也应该可以用这种“极端”的方式来抢客户。即使他们选择下调价格策略,但下调的幅度也相对较小,这是为什么? Initially, I began to be interested in this issue because on November 11, Taobao occupied a bombing occupation of customer resources around the world, and the prices of all the goods dropped significantly and even reached 1 yuan. Taobao, by subsidizing the spreads to attract customers, but why some traditional business did not do this? If the business is the same, then the traditional business should be able to use this “extreme ” approach to grab customers. Why? Even if they choose to lower their price strategy, but the reduction is relatively small.