通过对《南方周末》(以下称《南》报)的个案文本分析,解析当代传媒人文关怀的旨趣。关注民生和理性思考是赋予传媒人文关怀的两大方向,《南》报为弱势群体和普通人群的民生代言的立场,以及传承知识、拓展公众理性的追求,使人文关怀逐步进入其话语空间,成为传媒的自觉追求。 与普通人同行——深沉的民生立场 “让无力者有力,让悲观者前行”,社会弱势群体是《南》报始终关注的问题。在它看来,那些 Through the case analysis of “Southern Weekend” (hereinafter referred to as “Southern”), this article analyzes the interest of contemporary media in humane care. Focusing on people’s livelihood and rational thinking are the two major directions that give the media a humane concern. The “South” newspaper serves as the people’s livelihood endorsement of the disadvantaged groups and the general population, as well as the pursuit of inheriting knowledge and expanding public reason so that humane care gradually enters its discourse space. Become a conscious pursuit of the media. Walking with ordinary people - Deeply rooted in people’s livelihood “Let the powerless are powerful, let the pessimist forward” and the social vulnerable groups are the problems that the “South” newspaper always pays close attention to. In its view, those