建筑作为企业形象的物质载体,又是企业形象建设中的重要内容,与企业形象有着密不可分的关系。企业文化是现代企业发展的灵魂,对企业有着重要的作用,而工业建筑作为企业文化的物质载体,又是企业文化建设中的重要内容,与其有着密不可分的关系。从企业形象文化的特点出发,分析其与工业建筑的关系,指出通过工业建筑设计展示企业形象的必要性。 As a material carrier of corporate image, architecture is also an important part in corporate image building, which is closely related to corporate image. Corporate culture is the soul of the development of modern enterprises and plays an important role in enterprises. As the material carrier of corporate culture, industrial buildings are also an important part in the construction of corporate culture, which is closely related to them. Based on the characteristics of corporate culture, this paper analyzes its relationship with industrial buildings and points out the necessity of displaying corporate identity through industrial design.