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如今市场竞争日趋激烈,商家的促销手段也是五花八门,经营者如何抓住消费者的心理? ?%#??“以情取胜”是经营中不可忽视的一环。报载,有同胞到叙利亚一家商店购物,店员正忙得脱不开身,于是有礼貌地请客人稍候,顺手开启录音机播放出优雅的中文歌曲,异国闻乡音,那是一种什么样的滋味?我们的同胞在亲切轻松的氛围里购物,非但没有等待之苦,钱包自然也不会“捂”得太紧。无独有偶。山东威海地毯厂在大连搞了一个主题为“带来乡音,寻找乡情”的促销活动,马上在当地人心中掀起了层层波澜,因为大连人中80%祖籍山东。人们往往对故土的东西情有独钟,威海地毯因此供不应求。
Today’s increasingly competitive marketplace, business promotion tools are varied, how operators seize the consumer psychology?% # ?? “Love to win” is a part of the management can not be ignored. According to the newspaper, a fellow soldier was shopping in a Syrian shop. The clerk was busy getting off his shoulder. So he politely invited the guest to wait for a while to turn on the recorder to play elegant Chinese songs and hear foreign accent. What kind of Taste? Our compatriots shopping in a cordial and relaxed atmosphere, not only did not wait for the hardship, wallet naturally not “cover” too tight. Coincidentally. Shandong Weihai carpet factory engaged in a theme in Dalian, “bring accent, look for nostalgia” promotion, immediately set off waves in the hearts of locals, because 80% of Dalian native ancestral Shandong. People tend to be fond of their homeland things, Weihai carpet is in short supply.