Government departments look to improve their use of social media ‘I have been waiting and waiting.Here comes the north wind.The haze is finally leaving us.’This post,appearing on the microblog page of the Beijing Meteorological Bureau on October 29,2013,grabbed a lot of attention online as this useful weather forecast was an adaptation of a famous Chinese prose,Spring.The original reads,“I have been waiting and waiting.Here comes the east wind.The spring is finally walking toward us.”This creative weather update epitomizes the efforts and determination of government agencies in China to enhance their communication with the public through social media,a trend that has been developing rapidly over the past two years.