文化是旅游的灵魂,甘肃作为一个文化大省,也是一个旅游资源大省,旅游文化非常丰富,甘肃拥有先天赋予的文化旅游资源,拥有得天独厚的条件。然而,想要塑造自己独特的文化品牌,形成品牌效应的载体,甘肃旅游文化品牌的发展相对滞后,是甘肃旅游业发展的瓶颈,是一个非常值得关注的问题。本文介绍了甘肃旅游文化的现状,阐述了甘肃在旅游文化发展上存在的一些问题,提出了几点关于对甘肃旅游文化品牌的海外推介方式。 Culture is the soul of tourism. As a large cultural province, Gansu is also a large province of tourism resources with a rich tourism culture. Gansu has uniquely conferred cultural tourism resources. However, if we want to shape our own unique cultural brand and form a carrier of brand effect, the development of tourism and cultural brand in Gansu lags behind. This is a bottleneck in the development of tourism in Gansu Province and is a problem of great concern. This article introduces the present situation of tourism culture in Gansu, expounds some problems existing in the development of tourism culture in Gansu, and puts forward some suggestions on overseas promotion of tourism culture brands in Gansu.