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Marketing Strategy
18Analysis on the Marketing Strategy of Affordable HotelsWU Bi-yeXU Bi-fang
20The Brand Creation of Food in the Context of Food SafetyXU Jun-yi
23The Construction of Performance Evaluation System of Experiential MarketingGENG Ling WANG Dan
25Study on the Marketing Strategy of Zirconium OxychlorideGUO Shu-jun
28The Influence Factors of Female Travels and the Marketing StrategyZHAO-shuXIANG Ying
30The O2O Model： New Concept of Big Network Marketing in Post-E-Commerce AgeDAI Yun
32Study on the Marketing Strategy of Vip.comME Zhi-dan
34The Influence Factors of Online Tangible CommoditiesWU Feng
36The Marketing of Yaolin Scenic Wonderland： Problems and CountermeasuresHUANGPU Yi-chengXIANG Ying
38The Emergence of RTB and Its ImpactsXU Xiao-fei
40The Consumer Psychology in the New Era of Online ShoppingLIU Zhen-nan
Marketing Management
42The CRM Development and Application in Automotive Marketing EnterprisesZHANG Jia-rui
45The Service Marketing Model of China's Car Rental Company Based on Customer Value Theory
LI Yao-dongMA Qing-mei
48Study on Corporate Marketing Management： Problems and SolutionsHE Qiu-ying
50The Problems and Countermeasures of Recruitment in Existing Corporate Management
LU Guan-ruCHEN Xu-dongCHEN Hong-jiaCHEN Wen-hua
52The Conversion Path from Impossibility of Execution to BankruptcyCHEN Ze-xinZHANG Long
54Study on Temporary Payment Management in Colleges and UniversitiesLUO Jie
56How to Promote the Scientific Management of Research Records on Preventive MedicineMA Rong
58Study on College Teachers' Performance Improvement Based on Implicit Incentive： from the Cluster PerspectiveLIANG Su and TANG Ji-ping
Market Research
61The Investigation and Analysis of Juvenile Consumer Demand for Quality and Price Combination of Sports
Products in ChinaCAI Xiang-yuLIU Zhi-qiangZHAO Jiang-hong
63College Students' Consumption Behaviors at Different Stages of Love AffairsGENG LingPENG Ting-ting
66The Follow-up Investigation into Nursing Students' Mental Health Symptoms SONG Yan-song
68Investigation Reports of 2014 Management Graduates' Employment Intentions and Expectations-A Case Study of Management School of Hebei United UniversityZHANG Bin
70Survey of Typical Individual， Private and Other Typical Non-Public Enterprises LI Yi-ming 72The Construction of Advertising Platforms Inside and Outside the CampusLIU Wei-chaoQU Run-feng
Regional Marketing
74The Consumer Behavior and Marketing Strategy of Cigarette in Shaoyang
Cigarette Consumer Behavior Research Group
83Study on the Marketing of High-star Hotels in Hangzhou： Conditions and Countermeasures
ZHENG Jing-jingCHEN Ya-ting
85The Marketing Strategy of Ship Supporting Industry ProductsHUANG Zhi-hengMO Dong-ming
88The Contribution Rate of Higher Education to Economic Growth in Zhejiang ProvinceXIONG Qing-ru
Financial Marketing
90The Service Evaluation System of Property Insurance AgencyLIU Kun
92The Accounting Profit Manipulation in Assets Impairment Based on Capital Maintenance Concept
LUO LanLYU DuoLI Ying-yi
95Thinking on Promoting the Private Debt Financing of SMEsJIANG Yan
97Literature Review of Studies on Small Business Accounting System in ChinaGAO Yang
99The Personal Business in China's Commercial Banks： Problems and CountermeasuresFENG Hong-fei
101Building Performance Statistics Supported by Quality and ServiceSHEN Yu-kun
103The Internal Control Strategy for Corporate AccountingYAN Shu
105Analysis of the Accounting Measurement of Self-created Commercial ReputationZENG Xiao-qing
107Study on Corporate Governance and Audit Quality of Listed CompaniesYANG Xiao-muBAI Shu-rui
110The Importance of Tax Accounting and Its ProspectsWU Zhe
112The Auditing Strategies for Corporate Financial Frauds
SANG Qian-yunZHOU YuCHEN XuWANG Hai-shen
Culture and Marketing
114The Construction of the Learning Environment for Marketing Major CoursesGAO Jian-jun
117Study on Marketing Ethics Education in the Classroom PracticeSUN Ping
121Thinking on the Psychological Quality Training of CounselorsCONG Qian.
123The Construction and Innovation Development of "Safe Campus" in China's Colleges and Universities
XIE Bing-chen
125Analysis of the CET in Private Medical Colleges and the Teaching
ZHANG Mei-diJIANG Wei-zhiWANG Shuang
127College Students' Employment Psychology： Problems and SolutionsLIU Ying
Theoretical Research
129A Review of Award Winners for Nobel Prize for EconomicsZHU An-yuanZHU Jing-shu
141Study on the Key to Success of Public Hospital ReformJI Xian-pu
143Study on the Nature and Division of Compensation for DeathYU Shu-yuan2014.2112014.2中国市场2014年第5期（总第768期）本刊特稿本刊特稿
GUO Yi：An Inter-organizational Perspective on Marketing Channels Governance：The Influence of the Institutional EnvironmentAn Inter-organizational Perspective on
Marketing Channels Governance：
The Influence of the Institutional
Environment
18Analysis on the Marketing Strategy of Affordable HotelsWU Bi-yeXU Bi-fang
20The Brand Creation of Food in the Context of Food SafetyXU Jun-yi
23The Construction of Performance Evaluation System of Experiential MarketingGENG Ling WANG Dan
25Study on the Marketing Strategy of Zirconium OxychlorideGUO Shu-jun
28The Influence Factors of Female Travels and the Marketing StrategyZHAO-shuXIANG Ying
30The O2O Model： New Concept of Big Network Marketing in Post-E-Commerce AgeDAI Yun
32Study on the Marketing Strategy of Vip.comME Zhi-dan
34The Influence Factors of Online Tangible CommoditiesWU Feng
36The Marketing of Yaolin Scenic Wonderland： Problems and CountermeasuresHUANGPU Yi-chengXIANG Ying
38The Emergence of RTB and Its ImpactsXU Xiao-fei
40The Consumer Psychology in the New Era of Online ShoppingLIU Zhen-nan
Marketing Management
42The CRM Development and Application in Automotive Marketing EnterprisesZHANG Jia-rui
45The Service Marketing Model of China's Car Rental Company Based on Customer Value Theory
LI Yao-dongMA Qing-mei
48Study on Corporate Marketing Management： Problems and SolutionsHE Qiu-ying
50The Problems and Countermeasures of Recruitment in Existing Corporate Management
LU Guan-ruCHEN Xu-dongCHEN Hong-jiaCHEN Wen-hua
52The Conversion Path from Impossibility of Execution to BankruptcyCHEN Ze-xinZHANG Long
54Study on Temporary Payment Management in Colleges and UniversitiesLUO Jie
56How to Promote the Scientific Management of Research Records on Preventive MedicineMA Rong
58Study on College Teachers' Performance Improvement Based on Implicit Incentive： from the Cluster PerspectiveLIANG Su and TANG Ji-ping
Market Research
61The Investigation and Analysis of Juvenile Consumer Demand for Quality and Price Combination of Sports
Products in ChinaCAI Xiang-yuLIU Zhi-qiangZHAO Jiang-hong
63College Students' Consumption Behaviors at Different Stages of Love AffairsGENG LingPENG Ting-ting
66The Follow-up Investigation into Nursing Students' Mental Health Symptoms SONG Yan-song
68Investigation Reports of 2014 Management Graduates' Employment Intentions and Expectations-A Case Study of Management School of Hebei United UniversityZHANG Bin
70Survey of Typical Individual， Private and Other Typical Non-Public Enterprises LI Yi-ming 72The Construction of Advertising Platforms Inside and Outside the CampusLIU Wei-chaoQU Run-feng
Regional Marketing
74The Consumer Behavior and Marketing Strategy of Cigarette in Shaoyang
Cigarette Consumer Behavior Research Group
83Study on the Marketing of High-star Hotels in Hangzhou： Conditions and Countermeasures
ZHENG Jing-jingCHEN Ya-ting
85The Marketing Strategy of Ship Supporting Industry ProductsHUANG Zhi-hengMO Dong-ming
88The Contribution Rate of Higher Education to Economic Growth in Zhejiang ProvinceXIONG Qing-ru
Financial Marketing
90The Service Evaluation System of Property Insurance AgencyLIU Kun
92The Accounting Profit Manipulation in Assets Impairment Based on Capital Maintenance Concept
LUO LanLYU DuoLI Ying-yi
95Thinking on Promoting the Private Debt Financing of SMEsJIANG Yan
97Literature Review of Studies on Small Business Accounting System in ChinaGAO Yang
99The Personal Business in China's Commercial Banks： Problems and CountermeasuresFENG Hong-fei
101Building Performance Statistics Supported by Quality and ServiceSHEN Yu-kun
103The Internal Control Strategy for Corporate AccountingYAN Shu
105Analysis of the Accounting Measurement of Self-created Commercial ReputationZENG Xiao-qing
107Study on Corporate Governance and Audit Quality of Listed CompaniesYANG Xiao-muBAI Shu-rui
110The Importance of Tax Accounting and Its ProspectsWU Zhe
112The Auditing Strategies for Corporate Financial Frauds
SANG Qian-yunZHOU YuCHEN XuWANG Hai-shen
Culture and Marketing
114The Construction of the Learning Environment for Marketing Major CoursesGAO Jian-jun
117Study on Marketing Ethics Education in the Classroom PracticeSUN Ping
121Thinking on the Psychological Quality Training of CounselorsCONG Qian.
123The Construction and Innovation Development of "Safe Campus" in China's Colleges and Universities
XIE Bing-chen
125Analysis of the CET in Private Medical Colleges and the Teaching
ZHANG Mei-diJIANG Wei-zhiWANG Shuang
127College Students' Employment Psychology： Problems and SolutionsLIU Ying
Theoretical Research
129A Review of Award Winners for Nobel Prize for EconomicsZHU An-yuanZHU Jing-shu
141Study on the Key to Success of Public Hospital ReformJI Xian-pu
143Study on the Nature and Division of Compensation for DeathYU Shu-yuan2014.2112014.2中国市场2014年第5期（总第768期）本刊特稿本刊特稿
GUO Yi：An Inter-organizational Perspective on Marketing Channels Governance：The Influence of the Institutional EnvironmentAn Inter-organizational Perspective on
Marketing Channels Governance：
The Influence of the Institutional
Environment