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发展名牌要像创名牌那样主动出击,对外辐射,寸土必争,否则名牌难保。一、发展名牌采取进攻策略,是由市场竞争的形势决定的当前市场竞争的特点是市场竞争国际化、国际竞争国内化、产品竞争品牌化。我国企业不只是面对国内同类企业的竞争,同时也面对其他各国同类企业的竞争。我国企业在国内外市场首先受到的是竞争者品牌的冲击。“索尼”、“万宝路”、佳能”、“可口可乐”等名牌几乎控制了广大消费者的视听空间。发达国家在进军中国市场的过程中,调动种种手段,全面宣传其产品。我国企业实施名牌战略,如不主动出击,就会失城丢地,一败再败。
The development of brand names should take the initiative to launch a brand-name initiative, external radiation, and the soil must fight, otherwise the brand name is difficult to guarantee. First, the development of brand-name to take offensive tactics, is determined by the situation of market competition, the characteristics of the current market competition is the internationalization of market competition, domestic competition in the international market, product brand competition. Chinese enterprises not only face the competition of similar domestic companies, but also face competition from similar companies in other countries. The first thing our country’s enterprises receive in the domestic and foreign markets is the impact of competitors’ brands. “Sony”, “Marlboro”, “Canon”, “Coca-Cola” and other famous brands almost controlled the audiovisual space of the vast number of consumers.In the process of entering the Chinese market, developed countries mobilized all means to fully publicize their products. If you do not take the initiative, you will lose the city and lose it.