现阶段,随着时代的快速发展,越来越丰富的物质社会里,相同的产品如何在市场竞争中脱颖而出,使得包装设计在商品中的影响越来越重要。现代社会人们的审美不断提升,包装就好比是商品的形象代言人,独特新颖的包装设计在视觉上冲击消费者的视觉,吸引消费者的注意力,从而促进商品的销售,提升品牌的知名度。如何使包装设计达到相应的效果,包装的上的图形、色彩的搭配和包装材质和形式,是包装设计的重要的因素。 At this stage, with the rapid development of the times, in the increasingly rich material society, how the same products stand out in the market competition makes the influence of the packaging design in the commodities more and more important. In modern society, people’s aesthetic appreciation, packaging is like the spokesman for the image of goods, unique and unique packaging design visually impact the consumer’s vision to attract the attention of consumers, thereby promoting the sale of goods and enhance brand awareness. How to make the package design to achieve the corresponding effect, the package on the graphics, colors and packaging materials and forms, packaging design is an important factor.