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“企业与商品经营有生命周期的轮回,商店的经营同样也面临了转型与升级的挑战。” 由美国零售业的发展历史可知,每一种零售商店都有一个快速成长与辉煌的阶段,也有其不可抗拒的衰退宿命,而且由成长到衰退的大限更有愈来愈缩短的趋势,由80年、40年至1980年后缩短到只有15年。依据哈佛教授 Mal-com MCcair 的研究,商店与服务业必须面临由传统个人式低阶管理的型态,转变为有制度、连锁化、现代化的经营方式,尔后因为市场竞争激烈、饱和、各种营运成本提高,必须转化升级为低价、DIY、减少服务、大型化的零售型态,或者转为个人化最高品质服务、高 Margin 的特殊商店服务。中国目前的零售业、商店似乎正朝这两个趋势转变,在大型化方面继沃尔
“Businesses and commodity management have a cycle of life cycle, and the operation of the store is also facing the challenge of transformation and upgrading.” According to the history of the retail industry in the United States, each type of retail store has a period of rapid growth and brilliance. There is also an irresistible decline in fate and fatality, and the trend from growth to recession has been getting shorter and shorter, from 80 years, 40 years to 1980 years and then shortened to only 15 years. According to the study of Harvard professor Mal-com MCcair, the store and service industry must face changes from traditional personal low-level management to institutional, chain, and modern business models. Since then, market competition is fierce, saturated and various. The increase in operating costs must be converted to low-cost, DIY, reduced-service, and large-scale retail formats, or to individualized high-quality services and high Margin special store services. China’s current retail industry and stores seem to be changing towards these two trends, and continue to increase the size of the market.