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《中国传媒产业发展报告(2015)》显示,2014年全国报纸印刷用纸量约为270万吨,比2013年减少了近1/4。这说明报纸发行量事实上下降了25%左右。2015年第一季度报业广告下滑更为严重,普遍下降20%以上,个别报纸下降幅度高达30%。本文试图从这一问题出发对“撤掉电子版拯救报业”的现实难题进行分析。撤掉电子版的理论困境从本质上说,中国报业的产业化运作是在“事业单位企业化管理”的框架下进行的,报业具备事业性和产业性的双重属性。从经济学的角度看,报
According to the “Report on the Development of China’s Media Industry (2015)”, the volume of printed newspapers in the country was approximately 2.7 million tons in 2014, nearly a quarter less than that of 2013. This shows that the newspaper circulation actually dropped by about 25%. In the first quarter of 2015, the newspaper advertisement slipped more severely, generally dropping by more than 20% and the individual newspaper by as much as 30%. This article attempts to analyze the real problem of “removing the electronic version of saving the newspaper” from this issue. Withdrawn from the electronic version of the theoretical dilemma In essence, the industrialization of China’s newspaper industry is carried out under the framework of “enterprise-oriented management of public institutions”, which possesses the dual attributes of business and industry. From an economic point of view, the newspaper