阿坝州为了进一步加快阿坝州旅游业的发展,阿坝州提出把阿坝州建设成为世界一流的藏羌文化及高原生态国际旅游目的地、中国精品旅游示范区。本文在了解阿坝州旅游资源的条件下,提出阿坝州打造国际旅游目的地的营销策略。 In order to further accelerate the tourism development in Aba Prefecture, Aba prefecture proposed that Aba prefecture should be built into a world-class Tibetan and Qiang culture and plateau eco-tourism destination and a boutique tourism demonstration zone in China. This article, under the condition of knowing the tourism resources in Aba, puts forward the marketing strategy of building an international tourism destination in Aba Prefecture.