对于艺术类学生而言,英文写作能力的培养极其重要,作为一种书面形式的主动性技能,英文写作能客观反映出学生使用语言能力的高低。此外,随着社会语言学的不断发展,新时期的广告语言也成为一种社会特征。鉴于此,文章结合英语类学生的英文写作和广告语言运用能力的培养,对培养策略进行探究。 For art students, the cultivation of English writing ability is extremely important. As a form of written initiative skills, English writing can objectively reflect the level of students’ ability to use the language. In addition, with the continuous development of social linguistics, advertising language in the new era has also become a social feature. In view of this, the article explores the cultivation strategies by combining the English writing students’ ability of writing English and advertising language.