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一家发行20万份的都市报广告收入如能达到1.5亿元,加上发行收入,一年的总收入大致在两亿元左右。纸张、印刷、发行成本一般会占去总收入的60%～70%,加上人员、办公及其它成本支出,利润很薄。如果广泛使用电子阅读器,将成本降低到600元左右一台,即使免费赠送20万台电子阅读器给订户,也只需要1.2亿元。一台阅读器寿命为3年,这意味着3年4亿余元的印刷、纸张、发行成本,仅用1.2亿元就能完成。如此,报业的利润“瓶颈”不难突破。
An issue of 200,000 copies of the Metropolis Daily advertising revenue could reach 150 million yuan, with the distribution of income, a year’s total revenue of roughly 200 million yuan. Paper, printing and distribution costs generally account for 60% to 70% of the total revenue. With the addition of personnel, office expenses and other costs, the profit margin is very thin. If the widespread use of e-readers, the cost will be reduced to about 600 yuan a, even if complimentary 200,000 e-readers to subscribers, only 120 million yuan. A reader life of 3 years, which means more than 400 million yuan in 3 years of printing, paper, distribution costs, only 120 million yuan can be completed. So, the newspaper’s profits “bottleneck ” is not difficult to break through.