拟态环境是大众传媒形成的信息环境。它是现代社会中人们无法逃避的生活世界,它同现实环境并驾齐驱,成为决定人们生活情感、生活欲望、期待、认知和态度的两大环境世界。所以,辩证的认识二者之间的关系,将有利于传受双方驾驭媒介真实能力的提高,以促进电视传播在中国社会文化发展中的建设性力量。 Mimicry environment is the information environment formed by the mass media. It is an unavoidable world of life in modern society. It keeps pace with the real environment and becomes the two environmental worlds that determine people’s life emotions, life desires, expectations, cognitions and attitudes. Therefore, the dialectical understanding of the relationship between the two will be conducive to pass on both sides to improve the real ability of the media in order to promote the spread of television in the development of Chinese society and culture, a constructive force.