近几年，煤炭销售一直困难重重。这除了受国家整个经济发展影响外，煤炭企业营销观念和营销方式不能适应新形势要求也是一个直接原因。因此，煤炭企业更新营销观念、改革营销方式将是摆脱自身销售困境的必由之路。一、现代营销观念与企业营销创新的方向１．现代营销观念。... In recent years, coal sales have been difficult. This is not only affected by the country’s overall economic development, the marketing concept and marketing of coal enterprises can not adapt to the new situation and requirements are also a direct cause. Therefore, the renewal of marketing concepts of coal enterprises, the reform of marketing methods will be the only way to get rid of their own sales difficulties. First, the concept of modern marketing and corporate marketing innovation direction 1. Modern marketing concept. ...