产品运营是爬楼梯,资本运营是上电梯,前者一代致富,后者一夜致富。《资本的游戏》站在企业家立场上理解资本与资产之间的游戏规则,将“资本运营”请下了神坛。本书是写给中国企业家看的。不过,需要阅读本书的不是一般意义上的企业家,是那些准备和资本家打交道的企业家,或者准备向资 Product operation is to climb the stairs, capital operation is on the elevator, the former generation of rich, the latter get rich overnight. Capital Game stands on the entrepreneur’s stance to understand the rules of the game between capital and assets and to ask the altar of the Capital Operations. This book is written for Chinese entrepreneurs to see. However, entrepreneurs who need to read the book, not in the general sense, are entrepreneurs who are prepared to deal with the capitalists,