中华民族文化具有双重属性,一方面是时代更替过程中的继承创新,另一方面则是地域差异中的渗透与互补,两种文化形态共同构筑了源远流长的中华文明。其中又以地域差异所造就的文化形态最为恒久,也最为顽强。而地域文化形态因为具备独有的地理、气候、风俗、需求等特性,其艺术形态在材质、造型、色彩等方面别具风格。中国现代包装设计经过西方包装理念的强烈冲击与科学技术的过度干预后,回归自然的理念已成为一种趋势,包装设计的自然化着眼于人与自然的生态平衡关系,在利用大自然的原生材料和加工后的 Chinese culture has dual attributes. On the one hand, it inherits and innovates in the process of changing times. On the other hand, it permeates and complements geographical differences. The two forms of culture jointly build a long history of Chinese civilization. Among them, the cultural forms created by regional differences are the most permanent and the most tenacious. Because of its unique geographic, climatic, custom and demand characteristics, the regional cultural patterns are unique in material, shape and color. China’s modern packaging design through the strong impact of the concept of Western packaging and excessive intervention of science and technology, the concept of returning to nature has become a trend, the naturalization of packaging design focuses on the ecological balance between man and nature, the use of nature’s native Materials and processed