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生态翻译学为广告翻译的研究提供了新的理论依据,本文从生态学的角度强调译者在翻译过程中应注重语言维、文化维和交际维的适应性选择转换,本文通过剖析那些生态翻译学视域下具有典型性的广告翻译句进行赏析,从而提高英语学习者对商业广告翻译的认识和了解。
Eco-translatology provides a new theoretical basis for the study of advertising translation. This paper emphasizes from the perspective of ecology that translators should pay attention to the adaptive selection and transition of linguistic, cultural and communicative dimensions in the process of translating. In this paper, Sight typical of the ad translation of appreciation, to improve English learners of commercial advertising translation understanding and understanding.