这是碎片化的时代,也是信息爆炸的时代;这是受众审美偏好日益优化的时代,也是传播方式不断求新求异的时代。这个时代应运而生的微电影营销方式,能够包裹受众被切割得支离破碎的时间,能够基于多种平台通过高度浓缩的信息传递品牌理念,自近两年内兴起之后,便成为微时代炙手可热的营销新秀。此时正值各路企业、媒体甚至资本纷纷加入微电影的传播潮流,微电影正 This is an era of fragmentation and also an era of information explosion. This is an era in which the audience’s aesthetic preferences are increasingly optimized, and an era in which communication is constantly seeking new and different. The era of micro-film marketing came into being, able to package the audience was cut fragmented time, based on a variety of platforms through a highly condensed message delivery brand concept, since the rise of the past two years, it became a hottest era of marketing rookie . At this moment, various enterprises, media and even capital have joined the trend of the spread of micro-motion pictures.