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2015羊年春节期间,央视播出了《只盼这一天》、《名字篇》、《中国字中国年》、《时光倒流篇》四支公益广告,其中前三支在春晚中呈现。截至2月底,4支广告在央视各频道共播出3500余次,从多个角度展现中国传统文化,彰显家国情怀,并与春节团圆氛围相契合,以真情实感打动亿万观众,引发社会各界广泛好评。2014年,中央电视台加大公益广告宣传力度,向全社会弘扬社会主义核心价值观,引领文明,传递正能量。
During the Spring Festival of 2015, CCTV broadcast four public service announcements “Only Hope this Day,” “Name Articles,” “Chinese Year of China,” and “Back in Time.” The first three were presented in the Spring Festival Gala. As of the end of February, four advertisements have been broadcast on CCTV’s channels for more than 3,500 times, demonstrating Chinese traditional culture from multiple perspectives, highlighting the feelings of the home country and matching the Spring Festival reunion atmosphere, impressing hundreds of millions of viewers with true feelings and triggering social Wide acclaim from all walks of life. In 2014, CCTV stepped up publicity and advertising efforts to promote the socialist core values of the entire society, lead civilizations and deliver positive energy.