项目投资是一种以特定项目为对象,直接与新建项目或更新改造项目有关的长期投资行为。企业要想在日益激烈的市场竞争中,求生存、谋发展,就必须依托自身优势,确定目标市场。同时,要根据项目投资的特点,逐步实施项目投资战略。要采取有效措施,控制投资风险的随意性、复杂性和不确定性。 Project investment is a long-term investment behavior that is related to a specific project and directly related to a new project or an update project. In order to survive and seek development in increasingly fierce market competition, enterprises must rely on their own advantages to determine the target market. At the same time, it is necessary to gradually implement the project investment strategy according to the characteristics of project investment. Effective measures must be taken to control the arbitrariness, complexity, and uncertainty of investment risks.