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8年前,《当时装遇上艺术》(Fashion Meet Art)的大标题赫然爬上了VOGUE杂志英国版的封面。8年后的今天,在中国的一家时装店里,时装与艺术紧紧拥抱在了一起。7月26日,白领位于北京三里屯New Village(太古广场)的时装店正式对外营业,取名为白领艺术空间店,总面积达1400多平方米,分为上下两层。一层是“白领”品牌最新形象的生活情境方式店,二层划为一个永久艺术空间,专门举办具有世界水准的艺术展览。对于开设生活情景方式店这一新的品牌营销模式,北京白领时装有限公司CEO董震宇有着自己独特的看法。
Eight years ago, the headline of “Fashion Meet Art” impressively climbed onto the cover of the British version of VOGUE magazine. Eight years later, in a fashion store in China, fashion and art are hugged together. On July 26th, the white-collar fashion store in Beijing’s Sanlitun New Village officially opened. It was named as a white-collar art space store with a total area of more than 1,400 square meters, divided into two floors. The first floor is the life style shop with the latest image of the “white collar” brand, and the second floor is designated as a permanent art space dedicated to holding world-class art exhibitions. For the new brand marketing model of setting up a lifestyle scene shop, Dong Zhenyu, CEO of Beijing White Collar Fashion Co., Ltd. has his own unique perspective.