我国中学生群体庞大,内需潜力较大,但如何开发这个群体市场,哪些行业更能有效挖掘这个市场?本文以两个学生社团募集活动资金为调查对象,分析社会机构对开发中学生群体市场的可能性,通过行业分析、意向调查等,讨论开发中学校园内市场的可能性和可行性。 However, how to develop this group market and which industries are more effective in mining this market? This article takes the funds raised by two student groups as the survey object, and analyzes the possibility of social institutions in developing the middle school students’ group market. , Through industry analysis, intention investigation, to discuss the possibility and feasibility of developing secondary schools in the market.