随着我国改革开放进程的不断推进，中西方在包装装潢上也有了较多的联系、碰撞、渗透和借鉴。虽然中西两方的包装装潢工作者们都在从事以包装装潢为对象的美学创造活动，并试图使两者取长补短共同提高，但是，两者审美的追求目标、审美的鉴别标准、审美的价值取向却大相径庭。 With the continuous progress of China’s reform and opening up, China and the West also have more contact, collision, penetration and reference in the packaging and decorating. Although both the packaging and decorating workers in China and the West are engaged in creating aesthetics for packaging and decorating, and try to make them both improve together, their goals of aesthetic pursuit, the standard of aesthetic differentiation and aesthetic value orientation But very different.